• Despite Successful Minority Stereotype, Asian-Americans Face Worse Retirement Crisis Than Whites

    America’s families face a looming retirement crisis and it is worse for Asian-Americans and other communities of color than for whites. Millions of Asian-Americans work in low paid jobs located in high priced communities, but without benefits. Older Asian-Americans rely more on public assistance than any other population groups. Income and wealth inequality among Asian-Americans have also been rising […]

    Date: Sep 24, 2018 Posted by: imprentacomm Comments: 0
  • ‘Crazy Rich Asians’ box office success led to a massive spike in book sales

      NEW YORK — “Crazy Rich Asians” isn’t just a hit at the box office. Kevin Kwan’s novel and its two follow-ups have sold 1.5 million copies this year, Knopf Doubleday announced Monday. “Crazy Rich Asians,” along with “China Rich Girlfriend” and “Rich People Problems,” have occupied the top three slots on The New York […]

    Date: Sep 20, 2018 Posted by: imprentacomm Comments: 0
  • Imprenta Communications Group: Reaching Diverse Audiences Since Inception

        Communication is an art. In a world that grows smaller every day, the ability of a company to convey its message clearly to an increasingly diverse demographic is one of the bedrocks – and clear indicators – of success. Transcending language is but a small part of the challenge; there is no substitute for genuine familiarity and an understanding […]

    Date: Sep 20, 2018 Posted by: imprentacomm Comments: 0
  • Asian Americans Post Largest Gains In Homeownership

    Asian Americans have seen the largest gains among any race in homeownership in the United States, new research shows. A recent report by Zillow Research found that the Asian homeownership rate increased 48%, from 10.1% in 1900 to 58.1% in 2016. This marks the largest jump in homeownership, compared to 23.2% among whites, 20.5% among blacks, and […]

    Date: Jun 26, 2018 Posted by: imprentacomm Comments: 0
  • The Asian Glass Ceiling: Studying the Model Minority Myth

    When we examine the pipeline for leadership talent, Asian Americans aren’t there. “Asian Americans are the forgotten minority in the glass ceiling conversation,” says Buck Gee and Denise Peck, two former Silicon Valley executives in this must-read piece from HBR. In fact, they find, Asians are sometimes included with whites in corporate diversity reports and not counted […]

    Date: Jun 15, 2018 Posted by: imprentacomm Comments: 0
  • THE BUSINESS OF POLITICS

    Ron Wong turned his passion for politics — and his commitment to empowering communities of color — into a thriving business. As President and CEO of Imprenta Communications Group, a Los Angeles-based public affairs, ethnic marketing and campaign firm, Wong develops and executes campaigns for a variety of clients, including Fortune 500 companies and prominent […]

    Date: Mar 15, 2018 Posted by: imprentacomm Comments: 0
  • Plenty of Asians at tech firms — but not in management ranks

      Google CEO Sundar Pichai When Silicon Valley talks about diversity, about boosting underrepresented groups, they’re not talking about Asians. Asian and Asian American tech workers are lumped in with white employees — categorized as overrepresented, a group that companies don’t need to worry about. That perception has for years overshadowed the reality faced by […]

    Date: Oct 10, 2017 Posted by: imprentacomm Comments: 0
  • As other malls die off, this one in Arcadia focuses on Asian shopper

      hen Taiwanese menswear brand SST&C opened its first U.S. store last year, the company bypassed glitzy shopping hubs such as Beverly Hills or South Coast Plaza in favor of a mall tucked into the San Gabriel Valley. What Westfield Santa Anita lacks in name recognition, it makes up for with one huge edge: a […]

    Date: Apr 10, 2017 Posted by: imprentacomm Comments: 0
  • African Americans, Asian Americans Went to More Movies in 2016: Study

    LOS ANGELES — African Americans and Asian Americans showed up in force at the box office in 2016 as major movies showed greater diversity in their casting and subject matter, according to a new report by the Motion Picture Association of America. The number of frequent African-American moviegoers nearly doubled to 5.6 million last year, […]

    Date: Mar 27, 2017 Posted by: imprentacomm Comments: 0