• Buying power of Asian Americans and Hispanics rising fastest in U.S., new study says

    Racial and ethnic minority groups in the United States have a combined buying power of $3.9 trillion, according to a study released March 21 by The University of Georgia. The consumer buying power of minority groups in the United States continues to rise, with the largest percentage increases in the Asian American and Hispanic markets, […]

    Date: Mar 21, 2019 Posted by: imprentacomm Comments: 0
  • How America’s biggest Asian supermarket was born

    US shoppers are spoiled for choice when it comes to grocery options. Massive supermarkets, discount outlets, mom and pop stores, high-end yuppie marts and ethnic markets of all stripes proliferate in even the smallest towns. But for many of the country’s 21 million Asian-Americans, grocery shopping has always meant one thing: a trip to 99 […]

    Date: Mar 11, 2019 Posted by: imprentacomm Comments: 0
  • Fast-Growing Korean Fried Chicken Chain Bonchon Is Gaining On KFC

      KFC may be looking over its shoulder because Bonchon, a restaurant chain specializing in Korean fried chicken is fast gaining on it. Bonchon’s revenue in 2017 grew 35% according to Technomic’s ranking of the country’s 500 largest restaurant chains. Bonchon now has 336 outlets globally including 87 units in operation in the U.S. with […]

    Date: Jan 08, 2019 Posted by: imprentacomm Comments: 0
  • Despite Successful Minority Stereotype, Asian-Americans Face Worse Retirement Crisis Than Whites

    America’s families face a looming retirement crisis and it is worse for Asian-Americans and other communities of color than for whites. Millions of Asian-Americans work in low paid jobs located in high priced communities, but without benefits. Older Asian-Americans rely more on public assistance than any other population groups. Income and wealth inequality among Asian-Americans have also been rising […]

    Date: Sep 24, 2018 Posted by: imprentacomm Comments: 0
  • ‘Crazy Rich Asians’ box office success led to a massive spike in book sales

      NEW YORK — “Crazy Rich Asians” isn’t just a hit at the box office. Kevin Kwan’s novel and its two follow-ups have sold 1.5 million copies this year, Knopf Doubleday announced Monday. “Crazy Rich Asians,” along with “China Rich Girlfriend” and “Rich People Problems,” have occupied the top three slots on The New York […]

    Date: Sep 20, 2018 Posted by: imprentacomm Comments: 0
  • Imprenta Communications Group: Reaching Diverse Audiences Since Inception

        Communication is an art. In a world that grows smaller every day, the ability of a company to convey its message clearly to an increasingly diverse demographic is one of the bedrocks – and clear indicators – of success. Transcending language is but a small part of the challenge; there is no substitute for genuine familiarity and an understanding […]

    Date: Sep 20, 2018 Posted by: imprentacomm Comments: 0
  • Asian Americans Post Largest Gains In Homeownership

    Asian Americans have seen the largest gains among any race in homeownership in the United States, new research shows. A recent report by Zillow Research found that the Asian homeownership rate increased 48%, from 10.1% in 1900 to 58.1% in 2016. This marks the largest jump in homeownership, compared to 23.2% among whites, 20.5% among blacks, and […]

    Date: Jun 26, 2018 Posted by: imprentacomm Comments: 0
  • The Asian Glass Ceiling: Studying the Model Minority Myth

    When we examine the pipeline for leadership talent, Asian Americans aren’t there. “Asian Americans are the forgotten minority in the glass ceiling conversation,” says Buck Gee and Denise Peck, two former Silicon Valley executives in this must-read piece from HBR. In fact, they find, Asians are sometimes included with whites in corporate diversity reports and not counted […]

    Date: Jun 15, 2018 Posted by: imprentacomm Comments: 0
  • THE BUSINESS OF POLITICS

    Ron Wong turned his passion for politics — and his commitment to empowering communities of color — into a thriving business. As President and CEO of Imprenta Communications Group, a Los Angeles-based public affairs, ethnic marketing and campaign firm, Wong develops and executes campaigns for a variety of clients, including Fortune 500 companies and prominent […]

    Date: Mar 15, 2018 Posted by: imprentacomm Comments: 0
  • Plenty of Asians at tech firms — but not in management ranks

      Google CEO Sundar Pichai When Silicon Valley talks about diversity, about boosting underrepresented groups, they’re not talking about Asians. Asian and Asian American tech workers are lumped in with white employees — categorized as overrepresented, a group that companies don’t need to worry about. That perception has for years overshadowed the reality faced by […]

    Date: Oct 10, 2017 Posted by: imprentacomm Comments: 0