Imprenta Communications Group Among the Most Decorated PR Firms in 2016

Article Source: Bulldog Reporter
Original Post Date: January 11, 2017


Imprenta Communications Group, an ethnic marketing, campaign and public affairs firm, has had another successful year of winning campaigns – both for their clients and for their work. Imprenta ends 2016 with a record-breaking year of winning numerous MarCom awards. In total, Imprenta won more than 20 awards and recognition for its creative work including Boutique Agency of the Year from Bulldog Report and recognition from the Public Relations Society of America, PR Diversity and Inclusion and other communications and creative industry awards. In the last decade, Imprenta has won more than 100 individual awards and recognitions.

Imprenta’s services include comprehensive campaign strategy, commercial production, social media, collateral creation, media relations, and digital campaigns among others. Fortune 500 companies, government agencies, foundations and elected officials have utilized Imprenta’s services for more than a decade. Imprenta’s track record of success has led to the company’s exponential growth in recent years.

For two years in a row, Imprenta was recognized by Inc. Magazine as one of America’s Fastest Growing Company – with growth in excess of 1000 percent. Imprenta ranks as the 12th largest PR Agency in Los Angeles by the Los Angeles Business Journal.

What’s particularly notable about Imprenta’s remarkable growth and track record is that the firm is a niche boutique agency, focused primarily on the Asian Pacific American and Latino communities. The firm’s rapid growth is a testament to the growing influence of the Latino and APA markets. With billings exceeding $20 million the firm is poised for even further growth as Latinos and APAs are the fastest growing ethnic groups in America.

“Here at Imprenta, we celebrate diversity. Our mission statement is to empower communities of color – by giving them a voice and communicating to them in ways which respects their diversity and understands their culture,” said Ronald W. Wong, President and CEO of Imprenta. “We communicate and engage people in authentic ways which comes from a deep understanding of their respective cultures and languages. We help to motivate behavior change and educate people. Our clients’ success in reaching diverse audiences is our success. We are proud to have the opportunity to work with great clients who share our vision and commitment.”

Among the recognitions were a few standout campaigns including Imprenta’s work with the Resource Legacy Fund (RLF) and APIA Vote which proved effective as models of communication that stood out in a field of competitors. For RLF, Imprenta executed a comprehensive communications plan that included key message development, multilingual web access, social media, earned media, and print language strategies. And for APIA Vote, Imprenta identified an opportunity to work with actors George Takei and John Cho to galvanize the Asian American vote during the 2016 election cycle.

Given 2016 was an Election Year, Imprenta was also involved in helping a number of candidates win elections throughout California. The firm was focused on reaching ethnic voters for a variety of candidates and initiatives.

Looking forward to 2017, Imprenta is already working on a number of important initiatives. “We are excited to be working with The California Endowment on their billion dollar investment to improve the health and lives of California’s most impoverished, helping the Water Foundation and the Resources Legacy Foundation bring attention to growing crisis of safe and affordable water, and continuing our work with some of California’s most prominent corporations including Pacific Gas and Electric, Southern California Gas Company, Frontier Communications and others,’ said Wong.