As Jeremy Lin sees it, there’s a certain responsibility that comes with being the most recognizable Asian-American in the NBA.
There’s an entire section of the population that has fallen in love with him and basketball because of the success that he’s obtained, especially after those incredible few months of ‘Linsanity’ while he played for the New York Knicks in 2012.
It’s something that he hasn’t taken lightly or for granted.
“Kind of the thing I learned through New York is, just, if you don’t use your voice, then someone is going to create it for you,” he said on a recent episode of ‘Inside the Green Room’ with Danny Green. “I didn’t like the way a lot of people were creating my voice and using my platform just because I think there’s a lot of misconceptions about… the way Asian-Americans are perceived… ”
It was back in October of 2010 that he launched his YouTube channel and in August of 2011 that he posted his first video.
Since then, his account (jlin7) has racked up nearly 75 million views. It’s a mixed bag of content that includes vlogs, skits with other NBA players and plot-driven pieces. His biggest video, titled ‘The Last Pick’, was produced for the Jeremy Lin Foundation and shows the power of helping others.
Along with his YouTube channel, the 30-year-old has also been quite active on Twitter (where he has over 2.5 million followers) and Instagram (1.6 million followers).
“I want to be able to control my own voice so that’s where I started to do things like YouTube videos and things like that,” he explained.
Now that he’s playing for the Raptors in Toronto — one of the most multicultural cities in the world — and staring down what has the potential to be quite the run at an NBA championship, we’ll see what the next chapter of Lin’s story has for us.